Ho'Omana

Ho’Omana is a fictional Hawaiian cosmetics brand developed as part of my graphic design studies. Offering handmade skincare, body care and scented candles, the brand combines organic ingredients, dermatological care and respect for the environment. The visual identity centres on the naupaka flower, whose distinctive half-bloom and story of separated lovers introduce themes of connection, balance and reconnection. This symbolism supports the brand’s aim of transforming everyday routines into meaningful rituals of care—for ourselves, one another and the natural world.