Dunk n' Roll

Dunk n’ Roll is a fictional mobile bakery developed from a brief by The Brief Collective. The concept follows a team of roller-skating bakers delivering fresh, handmade doughnuts around the city. I created an energetic visual identity centred on a characterful mascot and a bold repeat pattern, capturing the movement, spontaneity and sense of fun behind the brand.

Dunk n’ Roll is a fictional mobile bakery developed from a brief by The Brief Collective. The concept follows a team of roller-skating bakers delivering fresh, handmade doughnuts around the city. I created an energetic visual identity centred on a characterful mascot and a bold repeat pattern, capturing the movement, spontaneity and sense of fun behind the brand.

Project type

Academic Concept Project

Scope

Visual Identity Mascot Design Illustration Pattern Design Art Direction Brand Applications

Timeline

2024

Role

Creative Direction & Graphic Design