SAKADO

SAKADO is a conceptual French outdoor brand created as part of my graphic design studies. Centred on durable, ethically produced and locally made equipment, the brand promotes a more responsible approach to hiking, trail running and camping. I developed a distinctive visual identity inspired by mountain landscapes and the idea of a winding path, supported by a natural colour palette and confident, performance-led typography.

SAKADO is a conceptual French outdoor brand created as part of my graphic design studies. Centred on durable, ethically produced and locally made equipment, the brand promotes a more responsible approach to hiking, trail running and camping. I developed a distinctive visual identity inspired by mountain landscapes and the idea of a winding path, supported by a natural colour palette and confident, performance-led typography.

Project type

Academic Concept Project

Scope

Brand Research Competitor Analysis Brand Positioning Visual Identity Logo Design Tagline Development Art Direction Brand Applications

Timeline

2023

Role

Graphic Design